Writer and ceramic artist Catharine Russell has launched her new business, Words for Art – a copywriting service aimed at artists, makers and designers.
Words for Art offers a range of tailor-made services, including press releases, personal statements, funding applications, blogs, social media updates, web content and exhibition proposals.
“Many artists are great at their own practice but find it difficult to write about themselves and their work,” said Catharine. “In addition, it’s sometimes hard to find the time to dedicate to marketing and publicity. That’s where Words for Art can help – we can write engaging text and give advice on how to promote yourself and your art through the right words.
“For artists, the important thing is to have clear, concise and eye-catching copy that will appeal to journalists and members of the public alike. It’s about raising your profile and finding new audiences and customers.”
Catharine is a former Fleet Street journalist who gave up her press career to begin a BA Honours degree in ceramics in 2005. She went on to gain first class honours and is now using her skills as a writer and her experience as an artist to help other creatives promote their work.
Catharine has just taken up a studio at Making Space, a craft community in Hampshire, from where she will run her business. “I will be focusing on Words for Art but will also have the opportunity to continue my ceramic practice. Being part of an artistic community allows me to understand the needs of creative people when it comes to marketing and publicising their work.”
Catharine can be contacted on email at info@words4art.co.uk or tel. More information is available at the website www.words4art.co.uk.